Heavy weight champions
Piako aimed to expand into broader international markets and their brand needed to reflect the wealth of expertise and experience they have earned through three decades of serving transportation companies.
Piako’s goal of becoming a globally recognised expert in their field inspired a complete overhaul of their visual identity, including the logo. The new look aligns seamlessly with their communication strategy, creating a cohesive presence tailored for an international audience. The brand transformation has also had positive internal effects, enhancing professional pride in Piako’s internal corporate culture.
For the long haul
“Piako’s dedication to their customers was obvious from the first time we set eyes on the brand. Focusing on the Piako customers themselves, the hardworking freight haulers who keep our country moving, just made sense. The redesigned Piako website immediately conveys to existing and prospective customers what’s most important to Piako – keeping their customers moving – plus it lets truckers know how vital they are to our everyday lives.”
Photography: Petra Tiihonen
Care and artistry in every bite
Trube’s narrative was deeply intertwined with its heritage, shaping the company’s identity as a prominent local presence. However, the desire to become a national producer among our country’s most renowned bakeries required a more tastefully crafted image to engage a wider audience and attract new food enthusiasts to Trube’s creations.
Identifying Trube’s core values inspired a significant transformation in their messaging and visual identity. The communication strategy focused on the Trube employees, who represented the heart of the brand, and their unique expertise. Through these individuals we were able to tell the story of Trube’s passion and dedication, care and craftsmanship, which are unparalleled in the Finnish baking industry.
Share a pastry, make a new friend
“Our new packaging stands out on the grocery store shelves, and we’ve received a lot of positive consumer feedback. We succeeded in our goal to rejuvenate Trube’s image, inspiring new customers to enjoy our products. Including the creators of our products in our packaging sets us apart from competitors. This has also served as excellent internal marketing, boosting professional pride in our skills and enhancing a sense of collaboration.”
– Sami Kemiläinen, CEO, Trube
Clean energy is good energy
KPA Unicon, a trailblazer in power plant modernisation, sought our B2B expertise to enhance their brand presence. Our partnership involved a comprehensive overhaul of their brand, including strategy, identity, sales and marketing materials, video production, and website development.
Analysing KPA Unicon’s services and market climate helped us to redefine their offerings, which can get quite technical, and craft a more digestible narrative that resonated with their target audience. The core essence of their services was further distilled into a message that empowered energy producers, helping them realise that moving to clean energy and updating their systems was their opportunity to harness their energy for the good of the planet and everyone on it.
Visual identity also played a key role in our work. We brought in new colours and created an icon system. We also showcased KPA Unicon’s cutting-edge solutions and their plant renewal success stories, which reinforced their clean-energy ethos.
Our collaboration with KPA Unicon gave them the tools they need to stand out in the competitive energy sector. It also instilled a sense of pride, confirming their pioneering role and vital contribution to a cleaner, sustainable future.
We’re also proud that our work brought a human element to a world that largely consists of boiler plants that most people will never see. Cleaner energy production, KPA Unicon’s work, makes life better for all of us and now they are in a better position to have that discussion.
