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Voimatel – The Power of Connection
Voimatel – The Power of Connection
Kliini | Clearly cleaner car care
Kliini | Clearly cleaner car care
Genelec | Pro at home Creator Series
Genelec | Pro at home Creator Series
Kruunu Herkku makes a splash with mash
Kruunu Herkku makes a splash with mash
Lieksa brand renewal
Lieksa brand renewal

For the love of dogs

We can proudly say that we have been working with Hurtta for several years. We have witnessed the unwavering loyalty their customers have for the brand, and it’s easy to understand why. The folks at Hurtta are passionately dedicated to their mission of creating top-quality apparel and gear that allows dogs to enjoy their favourite activities protected from the elements. And at the core of Hurtta’s work lies their genuine love and care for dogs.

Hurtta was founded so dogs could feel comfortable and protected in any weather. The goal is to design durable, practical, and sustainable products that fit into the lives of every dog and dog owner. The products are specifically tailored for extreme weather conditions, evident in every aspect of the brand, from its communication to visual identity.

A brand built on love

“Our collaboration with Ahooy began years ago when we recognised the need to delve deep into Hurtta’s essence and find its purpose and mission for consumers. The creative and free-thinking individuals at Ahooy understood and supported our adolescent dog in its passionate quest for identity. They didn’t tame Hurtta; they nursed it back to health, ignited a spark in its eyes, and encouraged it on its journey. The journey continues, stronger than ever. We are immensely grateful to these godparents for that.”

– Kati Rissanen, Brand Manager, Hurtta

Photography: Thomas Broumand, Petra Tiihonen
Video: Jukka Tallinen, Reino Hartikainen

Voimatel – The Power of Connection
Voimatel – The Power of Connection
Kliini | Clearly cleaner car care
Kliini | Clearly cleaner car care
Genelec | Pro at home Creator Series
Genelec | Pro at home Creator Series
Kruunu Herkku makes a splash with mash
Kruunu Herkku makes a splash with mash
Lieksa brand renewal
Lieksa brand renewal
Voimatel – The Power of Connection
Voimatel – The Power of Connection
Kliini | Clearly cleaner car care
Kliini | Clearly cleaner car care
Genelec | Pro at home Creator Series
Genelec | Pro at home Creator Series
Kruunu Herkku makes a splash with mash
Kruunu Herkku makes a splash with mash
Lieksa brand renewal
Lieksa brand renewal
Voimatel – The Power of Connection
Voimatel – The Power of Connection
Kliini | Clearly cleaner car care
Kliini | Clearly cleaner car care
Genelec | Pro at home Creator Series
Genelec | Pro at home Creator Series
Kruunu Herkku makes a splash with mash
Kruunu Herkku makes a splash with mash
Lieksa brand renewal
Lieksa brand renewal

Heavy weight champions

Piako aimed to expand into broader international markets and their brand needed to reflect the wealth of expertise and experience they have earned through three decades of serving transportation companies.

Piako’s goal of becoming a globally recognised  expert in their field inspired a complete overhaul of their visual identity, including the logo. The new look aligns seamlessly with their communication strategy, creating a cohesive presence tailored for an international audience. The brand transformation has also had positive internal effects, enhancing professional pride in Piako’s internal corporate culture.

For the long haul

“Piako’s dedication to their customers was obvious from the first time we set eyes on the brand. Focusing on the Piako customers themselves, the hardworking freight haulers who keep our country moving, just made sense. The redesigned Piako website immediately conveys to existing and prospective customers what’s most important to Piako – keeping their customers moving – plus it lets truckers know how vital they are to our everyday lives.”

– Julian Levy, Creative Writer, Ahooy Creative


Photography: Petra Tiihonen 

Voimatel – The Power of Connection
Voimatel – The Power of Connection
Kliini | Clearly cleaner car care
Kliini | Clearly cleaner car care
Genelec | Pro at home Creator Series
Genelec | Pro at home Creator Series
Kruunu Herkku makes a splash with mash
Kruunu Herkku makes a splash with mash
Lieksa brand renewal
Lieksa brand renewal
Voimatel – The Power of Connection
Voimatel – The Power of Connection
Kliini | Clearly cleaner car care
Kliini | Clearly cleaner car care
Genelec | Pro at home Creator Series
Genelec | Pro at home Creator Series
Kruunu Herkku makes a splash with mash
Kruunu Herkku makes a splash with mash
Lieksa brand renewal
Lieksa brand renewal