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250th Anniversary logo | The city of Kuopio

Public Sector
What we did: Campaign logo / Motion branding / Launch video

Our city – 250 years young

Kuopio celebrates its birthday in the year 2025. By then, the city will have enjoyed a good life, joy, and existence for exactly two and a half centuries. In honour of the celebration, the city’s vibrant brand received a cheerful addition: the 250th-anniversary campaign logo.

The logo embodies the idea of a flourishing Kuopio, its colorful history, and its inhabitants who love their hometown. The campaign logo is whimsical and colourful. It consists of various shapes that stand out as independent elements, yet together they form a greater whole. Similarly, bold and independent Kuopio residents, through collaboration, help their hometown grow and flourish.

The lively city enjoys presenting itself through movement and sound. Hence, the emblem for the anniversary year received its own animation. And in a cultural city, where life unfolds, the story naturally took the form of a poem.