Once upon a time in Tornio
Right from the get-go, it was crystal clear that the heart and soul of Tornion Panimo lay in its top-notch, no-nonsense beers. That’s why we aimed to ensure that both the brand’s look and its tone of voice echoed that simplicity and authenticity. This way, in everything we do, we could convey Tornion Panimo’s core idea that enjoying a beer, and even talking about beer, shouldn’t be rocket science.
From Thirst to Action
“Initially, we sought help in crafting a strategy, hoping to maximise the impact of our limited marketing resources. And we got that and so much more. Our brand soared to a whole new level visually. Besides their strong expertise, the folks at Ahooy truly exuded genuine enthusiasm for what they do.”
– Kaj Kostiander, toimitusjohtaja, Tornion Panimo
For the fishermen of the concrete sea
Kalavapriikki wanted to showcase its Kalaonni product range prominently. In Finland, traditional and healthy fish dishes suffered from the perception of being old-fashioned and difficult to prepare. Kalaonni aimed to shake off this image from the minds of Finns and make it easier for them to buy and cook fish dishes. Kalaonni needed to be a clearly recognisable and well-known brand for fish lovers, and it was essential to shift mindsets.
As a result of the brand renewal, Kalaonni products now stand out distinctly from their competitors. Through market research, we noticed that most fish products were cut from the same cloth. Visually, with its new colour palette, typography, and tone of voice, the distinctive Kalaonni brand packaging now embraces the vibrancy of a busy lifestyle and dances with wave-inspired text, creating an interesting contrast of elements. Through the brand refresh and our marketing strategy, Kalaonni brought the fishing spots from the lakes and seas into the cities, closer to the fishermen or the concrete sea.
Kalaonni is a joyful labour of love, making waves right from its inception. It began with a passion for incredibly tasty real food – the kind that uplifts the soul, body, and nature.
No fishy business
“The overall vibe from Ahooy was fantastic. A great team, great people. We deliberately got up close and personal in all processes, and it was the right choice because Ahoooy really earned its place right by our side. We’ve set an example for the industry, showing how to invest in things and bring fish dishes into our present day. We’ve also responded to consumer wishes; they asked for simplicity, and that’s what we gave them.”
– Jari Korhonen, CEO, Kalavapriikki
Application implementation: Evermade
Video and Photography: Petra Tiihonen
For the love of dogs
We can proudly say that we have been working with Hurtta for several years. We have witnessed the unwavering loyalty their customers have for the brand, and it’s easy to understand why. The folks at Hurtta are passionately dedicated to their mission of creating top-quality apparel and gear that allows dogs to enjoy their favourite activities protected from the elements. And at the core of Hurtta’s work lies their genuine love and care for dogs.
Hurtta was founded so dogs could feel comfortable and protected in any weather. The goal is to design durable, practical, and sustainable products that fit into the lives of every dog and dog owner. The products are specifically tailored for extreme weather conditions, evident in every aspect of the brand, from its communication to visual identity.
A brand built on love
“Our collaboration with Ahooy began years ago when we recognised the need to delve deep into Hurtta’s essence and find its purpose and mission for consumers. The creative and free-thinking individuals at Ahooy understood and supported our adolescent dog in its passionate quest for identity. They didn’t tame Hurtta; they nursed it back to health, ignited a spark in its eyes, and encouraged it on its journey. The journey continues, stronger than ever. We are immensely grateful to these godparents for that.”
– Kati Rissanen, Brand Manager, Hurtta
Photography: Thomas Broumand, Petra Tiihonen
Video: Jukka Tallinen, Reino Hartikainen
Social Media: Teemu Pelkonen (Huhu – Digital Studio)
Celebrating a classic loudspeaker
Genelec tasked Ahooy with creating a campaign to celebrate one of their most important innovations, the 6040A loudspeaker, which was born from a collaboration between Genelec founder Ilpo Martikainen and industrial designer Harri Koskinen.
The unique shape and history of the Genelec 6040A loudspeaker inspired us immediately. It represents form and function in complete harmony, which led our designers to create beautiful print and digital artwork, and motion design animations, inspired by Bauhaus design, which employs geometric forms and precise proportions to create visually harmonious compositions.
Celebration space
To commemorate the revolutionary 6040A loudspeaker and Harri Koskinen’s groundbreaking design, we introduced the ‘Signature Series’ collection – a platform to showcase Genelec’s most celebrated contributions to sound and design.
We interviewed Harri Koskinen to capture the story behind the creation of the 6040A loudspeaker. The interview was shared across Genelec’s social media channels, providing audiences with insights into how Genelec’s vision was realised. In the end, the launch was successful and a new generation of audiophiles and design fans learned about Genelec and its reputation as an innovator.
Watch the interview on YouTube:
Genelec 6040R | Designer Harri Koskinen on breaking the mould
Sound: Sixième Son
Video & Photography: Bob Joosten, Pasi Järvenpää
3D Artwork: 3D Arts
A brand so authentic you can taste it
Chef Pikkis’ energy and no-nonsense approach to his burger restaurant had us believing in his mission from the very beginning. While other burger chains focused on toppings, Chef Pikkis preached that toppings were nothing without a solid foundation. At Social Burgerjoint that foundation is a real, great-tasting, flame-grilled burger. Now we just had to tell the world about it.
Let the flames do the talking
In his restaurants, Chef Pikkis was already proving that a real burger could bring people together. With his passion, we knew he had to be an integral part of the brand identity that we created. But front and centre came the burgers, and we took advantage of those dancing grill flames and smoke, not special effects, to tempt the masses.
Chef Pikkis doesn’t believe in secret recipes. He wants everyone to know how to make a real burger, so we shared videos of him creating his famous works of deliciousness.
Fire up!
We also created hand-drawn typography to capture that flame-grilled goodness and developed a brand voice and tagline that invited everyone to fire up the grill and join Pikkis’ Burgerhood. And now we’re hungry for burgers.
Art Direction & Illustration: Juho Ojala
Going from known to loved
A Finnish, family-owned domestic, fashion, and leisure goods store was in need of a strategy and identity update. The beloved brand has many loyal customers across generations, but we needed to give it a new look and feel to appeal to a wider audience of modern consumers.
With its fresh new identity, Carlson was poised to become the most well-known and followed independent department store in Finland. It’s like we always say, people may know who you are, but you still have to put your best self out there to give people something to be attracted to.
Positive change can change everything
“The clear benefit is a reinforced sense of our identity. Change isn’t a bad thing; it opens up opportunities. With our new look, we can reach new target audiences because we have a fresh way to communicate.”
– Mari Haaksluoto, Marketing Manager, Carlson
Only the essential
At the core of our Apteq brand identity work lies the concept of simplicity which speaks to the brand’s products which contain raw, essential ingredients. The product packaging is minimalistic, using specific primary colours and clear, easily recognisable patterns tailored to each product line, including its Ainoa series brand.
The result of the identity creation process is a cohesive brand, where messages emphasising nature and how it impacts our health evoke images of simple, pure ingredients. Ainoa doesn’t aim to impress with clever word choices and flashy appearance. Instead it relies on a more simple approach that better reflects the brand and its products.
In harmony with nature
“The Ainoa branding work has been done with quality, and the brand guidelines are well thought out. The journey of the Ainoa brand is just beginning, but already you can see how the solid groundwork pays off and makes the work easier in many ways.”
– Titta Kuokkanen, Marketing and Project Manager, Fennogate
